Personal Care Products | Vijay Malhotra: Expert in Branding, Marketing and PR

Insights into the dynamic Indian soap industry, consumer preferences, and key marketing strategies for growth

April 16, 2025

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The Soap Industry in India: A Deep Dive into Consumer Preferences and Marketing Strategies

The Indian soap industry is one of the most dynamic and competitive sectors within…

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A diverse range of deodorant products displayed on shelves in an Indian supermarket, highlighting consumer choices.

April 15, 2025

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The Deodorant Industry in India: Understanding Consumer Behavior, Market Potential, and Marketing Strategies

The personal care industry in India has witnessed rapid growth over the last few…

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