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Tag: Consumer Behavior

Trendy Indian underwear collection showcasing comfort, style, and sustainable innerwear options for diverse consumers
July 22, 2025
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The Indian Underwear Market: Trends, Consumer Behavior, and Marketing Strategies

The Indian fashion and apparel industry has witnessed a remarkable transformation over the years,…

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Beverages in India, from packaged juices to energy drinks, offering convenience, health benefits, and flavor innovations.
May 2, 2025
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Beverages in India’s Convenience Foods Sector: A Retail and Consumer Goods Perspective

India is witnessing a dynamic shift in its consumer behavior, especially in the convenience…

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Air fresheners creating a refreshing atmosphere in Indian homes with eco-friendly and health-conscious benefits.
April 21, 2025
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Air Fresheners: Transforming Indian Households with Freshness

In today’s fast-paced world, maintaining a clean and pleasant environment at home has become…

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Eco-friendly laundry detergent with long-lasting fragrance and superior stain removal for a clean home.
April 19, 2025
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Laundry Detergent: A Comprehensive Insight into the Indian Market

Laundry detergent is an essential household good, playing a pivotal role in maintaining hygiene…

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A diverse range of deodorant products displayed on shelves in an Indian supermarket, highlighting consumer choices.
April 15, 2025
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The Deodorant Industry in India: Understanding Consumer Behavior, Market Potential, and Marketing Strategies

The personal care industry in India has witnessed rapid growth over the last few…

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Fresh fruits and vegetables in a vibrant Indian marketplace, showcasing healthy and sustainable produce options.
April 10, 2025
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The Fresh Produce Market in India: A Growing Opportunity in Retail and Consumer Goods

In the vibrant and diverse landscape of India’s retail sector, fresh produce holds a…

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Vijay Malhotra: A 32+ Year Track Record of Excellence in Branding and Marketing. Strategic Visionary with a Deep Understanding of Consumer Behaviour and Market Trends.
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Vijay Malhotra: As a CMO (Chief Marketing Officer), CBO (Chief Brand Officer) and Mentor in Digital Marketing and Strategist

Mastering Lead Generation and Performance Marketing: Elevating Business Success through Expert Strategies and Data-Driven Excellence
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